Marketing
The rationale for law firms to outsource their marketing
We understand that marketing is quite often a project that tumbles down the list of priorities – you know you really should be doing it, but somehow can never find the time, or simply don’t know where to start.
We understand – we’ve been there ourselves! You’re busy what you’re doing best, running your business on a day-to-day basis, helping your clients who have their own pressing demands.
But in business, if you’re not moving forward, you’re falling behind.
We can now help legal firms with their marketing requirements
Allow us to introduce Cara Bartlett of Lark Marketing. We have worked with Cara for some time now, in fact, she redesigned and redeveloped this very website! We’ve been really impressed by Cara’s creative approach and understanding of the legal sector… and we believe she could do a fantastic job for you too. Cara has extensive experience in working with both law firms and accountancy practices on a range of marketing disciplines.
If you identify with any of the following, then we can help you:
- Your website is looking a little bit stale or out of date – the last time you added something new to it was circa 2023, and it was so time consuming you haven’t tried to do it again!
- You know you need to refine your social media channels and generate content to build brand awareness, engagement and try and beat those pesky algorithms…but doing it on your mobile at the end of the day just doesn’t hit the mark
- Your branding is hit and miss. Some of your team are developing their own proposal documents littered with inconsistencies, brandishing a blurry logo!
- You would like to host a webinar, but don’t have the resource to implement the software, create a list of invites, manage the RSVPs, and everything else that needs to happen for a smooth event
- You should be on Google – you see your competition on there, but it’s too time-consuming and quite frankly, confusing to understand and put into place
- You have some great ideas kicking about in your mind that will set you apart as an expert in your field, or that you can use to tell the story of your business, to help your customers, and to help generate new business, but when faced with a blank sheet of paper, your mind goes just as blank!
- You need to tell your clients about some important legislative or regulatory updates - but you just don’t have the time
- You’ve heard the phrase ‘SEO’ being used a fair bit over the last few years – and have a vague understanding of what it is – but you don’t know where to start to make sure your all important website is alive and kicking, appearing high up in the results in Google, and encouraging those all-important web enquiries
- You have a list of customers, contacts and potential customers, but can’t find the time to create a neat and tidy mailing list, one which complies with both GDPR and PECR
- You’re losing out when submitting tenders for those all-important big client wins, rushing to make the deadline and your presentation and content is suffering as a result
How much do our marketing services cost?
This will depend on your individual firm’s requirements. For clarity, peace of mind, and to allow you to budget effectively, we are offering a choice of four different fixed-price monthly packages.
"Getting Started" Package
For firms with little-to-no marketing or brand presence i.e. social media channels, websites, brand review and creation, Google presence, mailing lists, mailing software. This package can be tailored to suit depending on individual requirements i.e. if website required, number of web pages etc.
Estimated hours: dependent on specific requirements
Bronze Package: "Essential marketing support"
For firms seeking foundational marketing support to establish a basic presence or manage routine activities.
Estimated hours: 8 – 12 hours per month
Silver Package: “Enhanced marketing solutions”
For clients looking for more proactive and strategic marketing efforts i.e. more social media posts, more blogs or articles per month, monthly newsletter creation and distribution.
Estimated hours: 16 – 24 hours per month
Gold Package "Comprehensive marketing partnership"
For clients seeking full-service marketing support for a strategic, results-driven approach i.e. complete rebranding, increased social media posting, increased blogs or articles, LinkedIn newsletters, whitepapers, case studies, SEO, event management (virtual and in-person), more frequent email marketing (i.e. alerts or regular campaigns), awards submissions and PR.
Estimated hours: 38 – 42 hours per month
The benefits to law firms in outsourcing marketing requirements
Law firms who choose to outsource to Lark Marketing via Enderley Consulting will benefit from the following:
- You will eliminate the need for a full-time hire and associated overheads, such as salary, National Insurance, sick pay, benefits, and taking up valuable office space
- You can access professional marketing expertise without long-term commitments
- You can scale your marketing efforts up or down based on workload, budget, or specific campaigns
- You will benefit from a more tailored service than larger marketing agencies, and an approach to suit the firm’s culture, brand, and unique client base.
- You will free up time for fee-earners and other staff to focus on billable work and client service rather than marketing tasks, so increasing productivity and revenue generation
- You will benefit from a diverse range of marketing skills, including social media management, email campaigns, content writing, and reporting on progress thereby enjoying a multifaceted approach to marketing without hiring multiple specialists.
- You will not have to wait very long for your project to start, we can act more quickly to onboard clients and projects without prolonged administration, meaning you will see results faster compared to building an in-house team or engaging a larger agency
Are you ready to take the next step ?
Please reach out to Cara to discuss our packages above or your individual requirements so we can provide a quote.
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